Eataly Chicago hosts an annual All-Access Eataly Experience event in September called SeptemberFest. For this particular event, I was in charge of creating the physical and digital ads to promote ticket sales, as well as collateral that was used during the event.
Photo credit: Stephanie Bassos
The SeptemberFest event took place at the same time as the large annual September sale, so I was tasked with creating in-store collateral to help this event stand out against all the collateral from the sale. For this poster ad, I chose to place the SeptemberFest branding on top of three full frame images in order to represent the variety of delicious food and wine that would be available with the purchase of a SeptemberFest ticket.
One of the other main draws of this particular event was the collaboration with other restaurants in the community. Not only would guests be able to taste a large variety of Eataly classics, but they would have a change to indulge in other delicious food and beverages from these partner restaurants. I placed each partner restaurant’s logo beneath the call to action so guests would be able to get a sneak peak at which restaurants would be participating.
The poster also called out how guests could purchase their tickets as well as how to follow Eataly on social media to discover more details about the upcoming event.