VINHOOD was a new technology available in Eataly’s wine shop that perfectly paired you with wines based on your day-to-day preferences (think: dark or milk chocolate, orange juice or coffee). My job was to incorporate Vinhood’s style into the Eataly marketplace to assist customers in finding the wines that their VINHOOD #Character recommended.
Upper shelf signs were created to match the Eataly signage style while using VINHOOD assets. Their purpose was to direct customers to the correct shelves to find their wine #character.
The column in the wine section was used as a statement piece to draw customers in so they could take the VINHOOD #character quiz on the i-pad that was mounted to the wall.
I reformatted one of VINHOOD’s infographics to fit a wall in the wine department to help educate customers about the different #characters.